If you currently have a copywriting piece that’s not performing up to par, then maybe this article will be of some use to you. Writing winning sales copy does not have to be hard. All it takes is some minor tweaking and you will find that your changes can be the difference in mediocre response and world-class results. Here’s the first tip for making all of your copywriting pieces effective. 1) Redo your headline Writing a winning headline does not have to be complicated or hard. Your entire sales piece depends on the effectiveness of your headline, so you will want to make it good. If your headline doesn’t do the job of captivating a reader, your whole sales piece is in trouble. Your headline will comprise of up to 80% of the success of your sales letter – so it’s that important. One of the best things that you can do for yourself if you want to start writing winning headlines is to create something that is called a swipe file. A swipe file is simply a collection of winning ads and sales letters. They are there to make your copywriting job a lot easier. Whenever you need to write a sales letter from scratch, use a sales letter from your swipe file as a template. It’s the easiest way to get started writing a winning headline. 2) Talk one-to-one In your copywriting piece, you will want to speak in first person to your reader. Use the word “you” a lot in your sales letter. This makes everything more personal and actively engages the reader into your sales piece. When you speak one-to-one to your prospects, you’re talking to them as if they were sitting across the table from you – and this is how you want to address your prospects. 3) Use bullet points Bullet points basically tell your reader what they will receive from your product. When writing the bullet points for your sales letter, you want to make each one like a mini-headline. Each bullet should be the equivalent to the headline of your entire sales letter. Don’t skimp when writing your bullets or make them weak. They play a pivotal part in the success of your sales letter. 4) Use the postscript A lot of readers skim to the bottom of the page when reading sales letters, and you can use this opportunity to sell them on your product once more. When a reader skims to the end of the page to see what’s at the bottom, summarize your entire offer via your postscript or PS. The PS should briefly summarize everything you just said and should entice your reader to want to read more. All effective postscripts still lets the reader know what’s in it for them, so you will want to detail what your prospects will receive at this part of your letter. All of these tips for writing more effective copy can be very helpful if you put them to use. Be sure to start using them today if you want to increase your sales and profits.

thesis writing

Few states have a stronger hunting tradition than Pennsylvania.

As the firearms deer season approaches, for example, whole neighborhoods smell like Hoppes #9. Wives search vainly for husbands, who have quietly disappeared to get in a few hours of pre-hunt scouting. On Opening Day, schools close because so many students, not to mention teachers, are absent anyway. By nightfall, deer camps are full of bucks hanging from meat poles and every other pickup you see on the road has deer hooves or antlers sticking up over the tailgate.

At least thats the way it used to be.

But the number of hunters in Pennsylvania is dropping, as it is nationwide. In Pennsylvania, there has been a 28 percent decline in license sales between 1981 and 2006. There is a long list of reasonsurbanization, expense, lack of time, overly restrictive regulations, anti-hunting attitudes, etc.

Of these reasons, lack of time, might actually be one of the easier problems to solveby allowing citizens to hunt on Sunday.

Currently, all Pennsylvanians can hunt on Sunday is coyotes, foxes and crows, and it is one of just seven states with such a severe restriction. Arguments against Sunday hunting usually focus on supposed safety concerns, clashes with landowners, church disruption or the idea that hikers and horseback riders need one day a week they can be in the woods without worrying about hunters.

All of these arguments can be debated, but for the moment lets not even bother. They were the same arguments used in 43 other states where Sunday hunting was debatedbut reason prevailed and now it is allowed. None of the predicted calamities in those stateswhether regarding human safety, religious upheaval, landowner relations, privacy invasion or run-ins between hunters and hikershas occurred significantly. Not one of the states where lawmakers allowed Sunday hunting has seen any reason to change its policy due to any of those claims.

Whos Against It and Why?
Among the most vocal opponents of Sunday hunting in the state is the Pennsylvania Farm Bureau. Some of their stated positions include:
Farmers do not get weekends off. Sunday is the one day they tend to relax their schedule to spend time with the families.

Many farmers only get Sundays to use their own land for recreation.

Posted land does not mean hunters will obey the signs. Trespassing hunters can endanger others who are not expecting to see them.

Farmers need one day they can move about without getting between a hunter and the target.

For the record, farmers who let people hunt their property do a great service for hunters, and they deserve our thanks for it. Even farmers that dont let hunters in often enhance habitat to support various kinds of game. Whether you know it or not, NRA has a Hunters Code of Ethics, and its very first point is, I will consider myself an invited guest of the landowner, seeking his permission, and conduct myself so that I will be welcome in the future.

That said, its worth remembering that hunters perform a service for farmers, too, by controlling the number of deer and bears that would otherwise damage crops. A 1997 Penn State University study estimated crop damage by deer at $75 million. And farmers are not the only people who work long hours anymore. Thats why the average guy needs Sunday it may be his only day to hunt. Regardless, farmers who dont agree could always put up a NO SUNDAY HUNTING sign. Maybe there would be some trespassing and maybe there wouldnt be any at all.

What Are the Benefits?
Many of the benefits to Sunday hunting in Pennsylvania are economic. Studies show that if Sunday hunting were allowed during all seasons, it would:

Stimulate $629 million in additional spending
Create 5,300 new jobs
Generate $18 million in additional state sales and income taxes.

Plus, 38 percent of Pennsylvanias hunters (both lapsed and active) said they would hunt more or hunt again if Sunday hunting were allowed.

But we dont really need a study to tell us that Sunday hunting would give people more time to hunt. Nonresidents would obviously be more willing to hunt Pennsylvania given the extra days. Kids who cant hunt on Saturday because of school functions, football or jobs would at least have one weekend day to get out. And parents and kids would get an additional opportunity to hunt together.

And all of this connects to the most important point made at the outsetthat license sales have dropped 28 percent in a state with a powerful hunting tradition. Giving people more time to hunt is one of the easiest ways to start turning that trend around and breathing new life into that tradition.

Voice Your Opinion

Pennsylvania Rep. Edward Staback, chairman of the House Game and Fisheries Committtee, has introduced House Bill 779, which would allow the Pennsylvania Game Commission to regulate Sunday hunting, instead of the General Assembly. Visit: http://www.pahouse.com/staback and click on “Sunday Hunting Still Under the Cross Fire” to voice your opinion.

Hit by the recession or maybe just retiring or moving on, there are countless owners of small businesses whod like to sell up.

Business transfer agents are supposedly there to help them find a buyer.
But today I lift the lid on a string of them who demand huge fees even when they fail to get a sale, and then sue clients who refuse to pay up.
Rip-off 1: Judge backs family over firms one-sided contractVerdicts on business transfer agents dont often come much more damning than this.

The case involves one of the most notorious firms in this field, RTA Business Consultants.
It failed to find a buyer for a family-run car parts firm but still demanded payment.
When the owner, 70 Celine Pas Cher (http://www.sweio.net/celine/category/sac-celine-pas-cher) -year-old Andrew Rothery, refused to cough up, RTA sued.
And lost spectacularly.
Its rep Jen Leary bragged she could value a business to the penny but got the price of Mr Rotherys firm wrong by 700,000, Halifax County Court was told.
She lied that she could sell West Yorks firm Holmfield Auto Spares for 1.3m and persuaded Mr Rothery to sign a contract to pay 5,000 plus VAT for marketing, followed by commission on sale.

Suspicious of the high price put on his firm, Mr Rothery had two reputable business sales agents value it and they came up with a figure of 600,000.
So he refused to pay RTA, which sued him for 10,000 in supposed unpaid fees and lost commission.
Deputy District Judge Keith Nightingale threw out the case and was scathing about RTAs terms.
He said: The contract, it seems to the court, has clauses which are wholly one-sided and quite frankly it is a document that does not seem fair or balanced whatsoever.

Mr Rothery and his son Gavin were delighted.
It was the ignorant bad-mannered attitude of the people at RTA which made me determined not to give them money when they had not earned it, he told me after the case.
Ive been in business for 42 years and have dealt with lots of people who want to take money for doing very little.
RTA is one of them.
And Mr Rothery is not the only one to think so.
Andy Stenning / Daily Mirror Trubunal: Paul O’Reilly of RTA

An extraordinary insight to RTA came at an employment tribunal this month.
Former senior salesman Howard Rowlands told the hearing that the boss, Paul OReilly, threatened to punch him in the f***ing face in a row over the firms ethics.
Mr Rowlands said Mr OReilly was ranting and raving.
He said: I spun around and left the office as quickly as possible, I just wanted to get out of there. I felt threatened, seriously threatened.
Mr Rowlands also told the tribunal in Manchester that sales director Paul Mitchell explained how they would make money from a typical business seller, revealing: We want to stitch him up with the withdrawal fee.

Mr Rowlands said: I didnt do fraudulent contracts, thats what caused the animosity. I questioned the ethos and morality.
He explained that clients were unwittingly committing themselves to paying 1,500 even if no sale of their business was achieved.
He said: The withdrawal fee is on that contract for life, with instructions from Paul Mitchell and Paul OReilly not to inform people its there for life.
I raised it at sales meetings, that it was abhorrent. The withdrawal fee is like an anchor. If owners sell it themselves, RTA wants 1,500. If they take it off the market, RTA wants 1,500.

RTA disputed the account of its former sales star, saying it was made up because Mr Rowlands was facing disciplinary action over alleged racist language.
Mr OReilly also claimed that the Mirror had been ordered by the Press Complaints Commission to print a retraction for one of my previous stories about his company.
He was asked to produce this retraction, forcing him to admit: I dont have a copy of it.
Thats because it doesnt exist.

The tribunal ruling was postponed.
Fee free: The Turner Butler ‘guarantee’
Rip-off 2: 50,000 for web advertisingIf Turner Butler failed to sell his building business, Constructive Care, Steve Archer assumed he wouldnt owe a penny.
After all, hed been given a Full No Sale No Fee Guarantee. He said: This was included with every letter they sent out to me initially.
His firm folded after no buyer was found and Turner Butler are now suing him in Hertford county court for 50,000.

Even if they had sold his business at his suggested price of 288,000, Turner Butlers 7% commission would come to barely 24,000.
But there was no sale and Turner Butler, said Mr Archer, expects this huge sum for simply advertising my now liquidated company on free insertion websites, for something I could have done myself.
Rupert Cattell, of Turner Butler, said: We asked Mr Archer for an explanation of what happened to all of Constructive Cares assets while under contract to Turner Butler and he has declined to respond, or to provide evidence as to what happened to those assets.

Rip-off 3: Carol rises to Phoenix feeHoping to sell her gift shop in Bristol, Carol Budd put it on the market with one business transfer agent, and then a second. It was sold to a buyer who was introduced by the first company, she says.
Which has not stopped the second one, Phoenix Business Agents, threatening to bankrupt her if she doesnt pay them 8,600.
Their director Zulf Hamid gave me a big song and dance about how valuable my business was, and wanted to value it at 75,000 but I said that it wouldnt sell for that so he reduced it to 50,000, she said.

Eventually it sold for 28,000 to a buyer who had been introduced by the other company.
If Phoenix had found a buyer for me I would have paid them but Im not going to pay them for a customer that was procured by another company.
These people are targeting hard-working, honest folk.
A spokesman for Phoenix did not dispute Mrs Budds account of its initial enormous over-valuation of her shop or explain why it expects a fee thats almost a third of the sale price, but it insists that the buyer was registered with them.

Phoenix is a reputable business transfer agency, said a spokesman, saying the company hoped to resolve the matter through open and frank dialogue.
Couple: Barrie Hooton and Martin Marshall
Rip-off 4: 400k debts, but firm has shifted assets over to ex-directorLast week I told how Preferred Commercial demanded 5,000 from one poor client whose pub it had failed to sell, sending no prospective buyers apart from one time-waster.
Preferred Commercial is in liquidation with debts of almost 400,000 that it cannot pay. Which does not mean the end of the people behind this company.

If you click on website youre re-directed to an almost identical website for a firm called Vendor Direct.
This even uses the same old Preferred Commercial phone number.
Thats because its assets, including any unpaid bills allegedly owed by ex-clients, have been sold to Vendor Direct, whose director is Barrie Hooton.
Hes an ex-director of Preferred Commercial and partner – both in the business and civil ceremony sense – of another Preferred Commercial director, Martin Marshall.

Rip-off 5: No sale? It still costsNo sale, no fee. That was the crucial phrase in the sales pitch that persuaded Carl Bowman to put his hardware store in Leeds on the market with Ernest Wilson & Co Ltd.
Now he says ruefully: With hindsight I was possibly a little naive to accept the word of their sales rep and not query the terms of business further.
His store didnt sell and now Ernest Wilson is suing him for 4,765.
It was marketed at 205,000 without success, even though Mr Bowman says that he had been told before signing the contract that potential buyers were very keen.

He heard little until Ernest Wilson told him to cut the price to 160,000 and accept liability for their marketing fees.
When he refused, Ernest Wilson took it off the market and issued its court claim.
The firm insists that its terms and conditions are sent to every client and include the clause: Advertising and marketing sac celine (sweio.net) costs are payable upon withdrawal.
Director Stuart Moorhouse said: We were left with no option but to issue court proceedings.

He pointed out that Mr Bowmans complaint to The Property Ombudsman had been rejected.
Mr Bowman responded by reminding Ernest Wilson that they were fined in 2012 by The National Federation of Property Nikes.
Its tribunal ruling began: We are disappointed that we have heard three further cases connected with Ernest Wilson, especially as there have been two previous cases, one in 2007 and another in 2011.
The latest case, which resulted in three 750 fines, concerned the giving to a seller client a copy of the agency agreement document for the sale of their business that is not identical to the version the client has signed.

Campaign group fights the roguesTales like the ones here prompted the establishment of the Campaign for Ethics in Business Transfer Agents , a free advice website.
Its spokeswoman said some small firms risk going bust if they pay agents who fail to find them buyers but still demand huge fees.
There are no laws to stop the business marketing agents from producing unfair contracts and then suing in the small claims courts, she said.
We encourage people who have successfully beaten them to help by providing witness statements, copy judgments and transcripts for the next person due in court.

You can find it at website
Read more from Andrew Penman hereBeen ripped off? Contact Andrew Penman by emailing [emailprotected] or writing to Penman Investigates, Daily Mirror, One Canada Square, London E14 5AP